Monday 11th January 2010

The new Hovis 'girl on a bike'

markettiers4dc was brought on board as broadcast specialist to Frank PR, to help launch Victoria Pendleton – Olympic cycling champion – as the new Hovis ‘girl on a bike’. Unveiled as the new Hovis ambassador as part of a three year sponsorship deal which includes a series of healthy eating initiatives and educational campaigns – our team travelled to Gold Hill in Dorset to film Victoria on location – where the original ‘boy on the bike’ advert was filmed.

Victoria was there to recreate the iconic advert and markettiers4dc were on hand to film footage at the event, which was then produced into an online video feature for website use and b-roll for TV. The footage featured on the likes of The Express, The Daily Mail, Metro, The Independent, Yahoo, Female First, PA Multimedia and AOL. Newsbites also recorded for radio, featured on stations including Sky News, LBC, Key 103, BBC Three Counties and BBC Kent.