Monday 11th January 2010

Saga Manifesto

Coinciding with the release of Saga’s Manifesto – markettiers4dc were drafted in to engage broadcast media and raise awareness of the most important issues concerning voters over 50 – the all important ‘grey vote’. Our spokesperson for the campaign and Saga magazine’s Editor at Large, Emma Soames delivered a strong series of broadcast interviews throughout the day – securing coverage on a wide range of top-tier radio outlets.

Stations to feature on the final schedule, included BBC Radio 4, BBC Five Live, LBC, BBC Merseyside, BBC Devon, BBC Wiltshire, BBC Cambridgeshire, BBC Norfolk, BBC Humberside and BBC Hereford and Worcester. Emma also featured within a live BBC News channel interview. For a campaign that ran at the height of ‘snow-gate’ this made a considerable impact within the schedules.