Wednesday 5th November 2008
markettiers4dc launches holiday09.tv
2008 has been a challenging year in travel. As part of markettiers4dc’s ongoing development of and investment in our brand-funded Holiday series, now in its third year, we recently undertook some consumer research to uncover the trends in travel plans going into 2009 especially in light of the current economic conditions.
Unsurprisingly perhaps given the events of this year, six out of ten Brits don’t trust traditional holiday brochures anymore. Brits are embracing online media now more than ever in a quest to seek cost effective, reputable safe holiday opportunities. Just under half of those planning a holiday for 2009 will be seeking out new ideas and fresh inspiration for next year’s getaway. 55% of those polled will be looking for advice on how to save money and get the best deal on their holiday next year. For nine out of ten consumers, this research will be done online.
The survey goes on to reveal the lengths some people will go to in a quest to save money on their ‘09 travel plans. Over one in three parents say they’ll be more likely to take their kids out of school in the coming year to save money on the family holiday compared to previous years.
Ceriann Mullins, Editor of Holiday ‘09 said: “It’s clear that following recent events in the industry and the global economy that customers want reassurance from travel companies placing openness, transparency and interactivity higher up their decision making process.”
In a climate where ROI is more important than ever, Holiday ‘09 can reach your target audience at the apex of engagement thereby minimising wastage. The new series, launched today, harnesses the creativity and dynamism of webTV and compelling on-demand video content, delivering core brand messaging to a highly targeted and optimised audience seeking out valuable travel information, advice and inspiration.
The launch of the series will allow brands to plan for and capitalise on the key post-Christmas / New Year booking period for travellers arranging their 2009 holidays and the increasing popularity of researching holidays online. With more detailed information and an opportunity to ask individual questions of experts, it is hoped that the series will give holidaymakers a more in-depth guide to the destinations show-cased and a far greater chance of getting it right for their holidays next year.
Welcome to Holiday ‘09... www.holiday09.tv
If you have guests coming to the UK for World Travel Market and wish to have further information on Holiday ‘09, please contact info@holiday09.tv or Ceriann Mullins and Andy Gallacher on 0207 253 8888.
