Tuesday 11th November 2008

Formula One World Champion launches new BlackBerry Storm

Formula One World Champion Lewis Hamilton was the star attraction at the launch of the new BlackBerry Storm this week – and markettiers4dc was there to capture the moment.

Working for the creators of the BlackBerry, Research in Motion (RIM), and long-standing client Vodafone UK, markettiers4dc interviewed the world's fastest 23-year-old from Stevenage about his spectacular success, and his impressions of the hot new BlackBerry Storm handset.

For a behind-the-scenes Video Feature package [click here to view].

markettiers4dc also provided broadcast support for RIM by securing national and international business programming coverage from dawn on launch day, including interview opportunities on BBC 5 Live and BBC World news, as well as producing and placing additional video coverage for Vodafone with an exclusive review of the new Storm by The Gadget Show's Jason Bradbury, placed with consumer-facing websites like MSN and thesun.co.uk.