This workshop looks at the importance of radio, online and TV in the PR industry. It will give background on the marketplace at present as well as providing an understanding of broadcast's place in the media diet. The workshop will also give practical tips and advice on how to prepare a spokesperson, how and when to contact sites and stations, who to speak to and how to present information. By conducting the session at markettiers4dc, the workshop can offer attendees the opportunity to carry out a radio interview themselves as well as taking part in a live webTV chat show from one of our 5 in-house studios. This not only brings the training to life but also allows attendees to gain a much clearer idea of what it actually feels like for their spokespeople.
Please note that this workshop can be conducted in 3 separate parts if required.
Introduction to Radio
This workshop is aimed at those new to the industry or unfamiliar with this particular media. The session will provide an overview of the radio marketplace, an insight into audience habits and practical advice on how to secure coverage on radio from who to contact at the station to how to present information. The workshop will also provide an opportunity for attendees to take part in a radio interview themselves from one of our 5 in-house studios.
Introduction to Online
This workshop is aimed at those new to the industry or unfamiliar with this particular media. The session will provide an overview of the online marketplace, an insight into audience habits and practical advice on how to secure online coverage with a variety of mechanics. The workshop will also provide an opportunity for attendees to take part in a live webTV chat show from our specially designed studios.
Introduction to Television
This workshop is aimed at those new to the industry or unfamiliar with this particular media. The session will provide an overview of the television marketplace, an insight into audience habits and practical advice on how to secure coverage on television ranging from what information you should provide to how you can effectively brief your spokesperson.
