Markettiers4dc - WebTV workshop

Traffic to online video increased by 178% in the year Feb 07 to Feb 081; in the UK users watched 162m hours of online video in December 07; watching videos is now the 3rd most popular online activity in the UK attracting 87% of the online population (ahead of social networking at 78%). Add to this the fact that online video increases the propensity to purchase by 50% and it is clear to see why brands are now placing a greater focus and emphasis on the use of video online.

This 1hr presentation will demonstrate some of the new techniques that brands are adopting to deliver cut through and brand positioning and how the PR industry can take advantage of this new series of opportunities and deliver tangible and measurable results.

Part of the content of this session is also covered within our 'Understanding Convergence’ Workshop.

Workshop Booking Form

If you would like to arrange a date for you and your colleagues (maximum of 18) to attend this workshop, simply fill in the form below or call 020 7253 8888 and speak to Russell Goldsmith.

Your name:

Email address:

Position:

Company:

Contact Number:

Select workshop(s):

Briefing Spokespeople

Broadcast PR (including a Studio Workshop)

Effective Use of Research

Engagement Through Viral Activity

Evaluating Broadcast Coverage

Online Focus Groups

Podcasting

Social Networking

Understanding Convergence

WebTV

Preferred date:

Any other information:

Yes, I would like to subscribe to:
The'Cast (to your inbox) Onward (to your letterbox)

markettiers4dc Ltd Registered office: Northburgh House, 10a Northburgh Street, London, EC1V 0AT
Registered in England & Wales No. 4308785 VAT number 783 037 913

CIPR Partner, ISO 9001:2000 registered (Certificate Number GB7041)